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Research papers

Don't stop believin'

Compared to our cousins in the advertising and consultancy worlds, qualitative researchers have sometimes struggled to establish truly strategic partnerships with their clients (and for some good reasons!) the purpose of this paper is to show how...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Daniel Hall, Thomas Hoy
November 8, 2012
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Citation

Hall and Hoy (2012a, November 08). Don't stop believin'. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/don-t-stop-believin-